The Nigerian music scene is awash with events created by industry heavyweights to celebrate musical talent and generally offer artistes bragging rights for up to a year until the value of their win starts to fade away. One of such events, and more notable than most, is the Hip Hop World Awards, popularly known as the “Headies”.
What is The “Headies”?
Established in 2006 by publishers of Hip Hop World Magazine, the Headies has the important objective of recognising and rewarding outstanding achievements in the Nigerian music industry. Just like other award programmes, conclusions are to who deserves what award is usually arrived either by vote or a panel’s opinion,
At all of its annual events, The Headies features beautiful performances by established and promising acts. These performance, 24-year-old student, Chioma Okafor who has watched them for a few years testifies are, “really good and get better every year too. If you watch closely, you can tell who ‘blow’ would just from their appearance there.”
As if to add to the glamour and prestige of the awards, the main event is known to be hosted annually by an array of “hard-to-get” celebrities including musical artistes like Darey Art Alade, Banky W, D’banj, M.I, Tiwa Savage, Dr Sid and actors like Dakore Egbuson and Rita Dominic amongst others. The swag doesn’t end with the guest list or the host’s personality; it is also in full-blown evidence in the awards symbolic plaque.
The image of the unique plaque was created by Ayo Animashaun, the lead brain behind the Headies and drawn by Matthias Aragbada. The first Headie plaque was made by Jide Adewoye. According to the brand, the plaque represents the “image and the shout of a young, vibrant individual whose talent can challenge that of renowned local and international artistes combined, but who has almost lost confidence in his abilities in the face of discouraging circumstances presented by the peculiar Nigerian environment.”
In 2018, it was made over in the United Kingdom. The final product was a mixture of resin, copper, steel, marble and gold – all plated with 21 carat gold.
Such extravagance should be in scarce distribution one would think but each year, during its run, the Headies gives out about 25 of those uniquely expensive plaques in categories such as “Best Recording of the Year”, “Best Rap Album”, “Best Vocal Performance (Male)”, “Best Vocal Performance (Female)”, “Lyricist on the Roll” and “Best Performer” among others. Asides from the robust offering of new drama at every awards show (remember Olamide and Don Jazzy?), there is no wonder why fans continuously anticipate this event with rhapsodic eagerness.
Why the delay for 2019 edition?
With the year 2019 almost coming to a quick end, there is some worry about the delay of the supposed-to-be 13th edition of the Headies. Although there is no official statement yet to verify reasons for why a date or plans to host the annual event has not been announced, industry watchers are only too ready to offer their opinions based on speculations from past editions.
In a chat with eelive.ng, Tobias Chukwu, a hairstylist said; “You know Big Brother is on right now. I don’t know the relationship both shows have but maybe they don’t want to share space with BBN. Sponsorship and all that, I believe they are just waiting for the show to end.”
On the contrary, Media Manager, Ajose Olufela is of the opinion that the show will not be taking place for the 13th time this year. “For a show of Headies size to not have announced their date or plans by this time, it means they don’t plan to organise anything. They normally do everything big and bigger the next time. I thought they were declining from their last run and have sadly come to a stop.”
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